A innovative and pioneering station
Radio Morena was the first radio station in Latin America to broadcast a 100% digital programming, beginning in 1991.
We play about 324 music tracks a day and we broadcast 24 hours a day, live, including on the web.
Radio Morena welcomes CDs from independent new artists, from any country.
Radio Morena has had a World Music programme and a Latin Pop programme since 1992.
Radio Morena invented the Mini-Prog, a radical new way to do programming.
It's the only pop station in Bahia to broadcast both Jazz & Blues, as well as Classical Music programmes.
It was the first station in Bahia with an internet website and the first in the region to broadcast live on the net and the only one 24/7 across some years.
Radio Morena launched the Jupara Project in 1993 to promote regional artists, now called Grapiuna artists. The project is being copied by stations from other regions.
In 1994, it launched the Jupara Awards, to reward the best regional artists. Votes were cast directly by the public, using a computerized system.
Radio Morena owns a small record label and a music publishing firm, Jupara Records. It has already produced six CD's featuring artists playing Grapiuna Music.
Radio Morena owns the leading regional newspaper, A Regiao, with more than 100,000 readers in 55 countries.
Its main news programme, Jornal das Sete, is the leading news resource in the South of the State of Bahia.
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